Ironically, people by getting rid of the idea of judgment and hell try to make God more loving and they make Him less.

And if somebody says to me, "Oh, I believe in a God of love; I don't believe in hell or judgment or anything like that," I always say, "What did it cost your God to love you?" And they say, "Well I don't know if it cost Him anything, He just loves everybody." 

If God just loves everybody and it didn't cost Him at all; I can honor a God like that. I can be glad for a God like that; I'm sure it affects me in some ways. But if I want to be transformed, if I want to sense His well of love around me, if I want wonder-love and praise, if I want boldness and humility, if I want transformation, if I want to be able to sing, 'Love so amazing so divine demands my soul my life my all, I gotta believe in hell. ~ Tim Keller